How To Handle Negative Reviews

Online reviews are great -- until you receive your first negative one. How should you react to less-than-stellar reviews? Here are three tips:

See it as an opportunity: Negative feedback stings, but there could be something to learn from it. Before responding, ask yourself, "How can I use this comment to improve my business?"

Respond thoughtfully: It may seem easier to ignore the comment, but a gracious response can go a long way in mitigating negativity. Thank them for taking the time to provide feedback. If a remedy is possible, offer your assistance -- either within your response, or by calling or emailing the commenter.

Remain calm: Handling online interactions with a balanced and even response shows potential clients you're cool under pressure and professional in all your interactions.


* Specific loan program availability and requirements may vary. Please get in touch with the mortgage advisor for more information.