6 Keys to Blog Posts that Drive Engagement

Content that engages your audience isn’t about winning a popularity contest. It’s about enticing or activating motivation, making it more likely that the reader will convert into a borrower. Here are six keys for creating content to drive engagement.

  1. Use visuals like video, graphics, and images- Adding a visual element will help to make your content more appealing and memorable. The other thing about visuals is that they are more likely to be shared around the web, helping to intensify engagement opportunities.
  2. Make lists- Business blogs are discovering what magazines have known for over a century- readers like lists! Articles with titles like “top ten ways…” or “20 tricks to” instantly pique curiosity and trigger the reader to click more to read the entire article. Another benefit of lists is that they break down information into bite-size pieces, making it easy to understand.
  3. Use storytelling to share a success story- Humans love a hero story, and sharing a client success case study is how you can do it. The great thing about this method is that you don’t even have to be a great storyteller.
  4. Create a how-to guide- When writing a “how-to mortgage” guide for driving engagement, go long. About 1,500 words or more. Substantial guides are more likely to get read and shared.
  5. Provide resources or tools- Create content that lists tools or resources helpful for the prospective buyer, such as where to check their credit history or a guide for creating a budget.
    Do something unexpected- Pivot from the norm to get people talking.
  6. Here are some ideas: Offer a different perspective on a popular mortgage topic or include gifs on your blogs or create memes for shareable content.

Don’t forget to ask for engagement- A simple way to increase your content engagement is to just ask for it! At the beginning of the post, ask your reader to bookmark it for future reference. At the end of the post, ask your reader to comment and share the post on social media.

*Courtesy of https://blog.lenderhomepage.com

* Specific loan program availability and requirements may vary. Please get in touch with the mortgage advisor for more information.