3 Questions To Ask Before Adopting A New Social Media Platform.
TikTok is all the rage -- and you may feel like you're missing out if you're not on it. But before you add TikTok or other new social media platforms to your marketing plan, here are three questions to ask yourself:
- Where is my target audience hanging out?
If you work primarily with millennials, TikTok may be your spot: More than 130 million users fit that age group. Prefer to work with Gen X or baby boomers? You might want to post more on Facebook.
- Do we understand how the platform works?
Adopt a new social media channel only if you can devote the time and energy to maximizing its effectiveness.
- What's my unique angle?
The key to success on any social media platform is to put your own spin on posts. Display your unique brand and personality in a fun, entertaining way.